Publikasjoner og ansvarsområder
The Importance of Choice Navigation in Starting Configurator Projects
Front-end/Back-end Integration in Mass Customization: Challenges and Opportunities
Challenges in Choice Navigation for SMEs
As mass customization is becoming a more widely adopted business strategy, not only large companies but also SMEs are beginning to adopt mass customization. Previous research suggests that in order to become a successful mass customizer, companies must hold three fundamental capabilities: solution s...