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‘My children tell me it’s so simple’ – A mixed-methods approach to understand older non-users’ perceptions of social networking sites

Sammendrag

While there has been a great deal of research on younger people using Social Networking Sites (SNSs), there has been less work on older people and non-users. We present a mixed-methods design with a technology-acceptance survey and focus group interviews, to study older Norwegian non-users' perceptions of SNSs. Our study reveals that most non-users in our sample deliberately do not use SNSs. They perceive SNS communication as cold and narcissistic, and view the usefulness of SNSs to be low. This finding indicates a generational culture gap in how young versus older experience SNSs. Privacy and security concerns are also prevalent. Non-users, expressing an interest in SNSs, believe SNSs could increase contact with family and friends, but perceive lack of competence to be a barrier.

Kategori

Vitenskapelig artikkel

Oppdragsgiver

  • Research Council of Norway (RCN) / 217609

Språk

Engelsk

Forfatter(e)

Institusjon(er)

  • SINTEF Digital / Sustainable Communication Technologies

År

2014

Publisert i

New Media & Society

ISSN

1461-4448

Forlag

Sage Publications

Årgang

19

Hefte nr.

2

Side(r)

181 - 198.

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