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Product Service Systems in the Sports Industry: a Framework for Classification and Innovation in Product-Service Systems

Product Service Systems in the Sports Industry: a Framework for Classification and Innovation in Product-Service Systems

Kategori
Vitenskapelig foredrag
Sammendrag
The growth in product service systems have provided manufactures with a range of new opportunities, but
also challenges of meeting individual customer demands in a cost-efficient manner. The arguments for
moving into services have been opportunities for differentiation, but findings on the profitability of servitization
strategies diverge. This paper presents a framework for classifying and developing services for manufacturers
in the sports industry. A taxonomy has been developed along two dimensions: degree of added
value to the customer, and degree of distinction and innovation. Based on this, four possible strategies are
presented for how to develop product service systems. Further, a classification of services is made, based
on findings from 42 companies in the sports industry. The paper concludes by presenting research challenges
for service innovation based on a newly initiated research project with a sports equipment manufacturer.
Oppdragsgiver
  • Research Council of Norway (RCN) / 210865
Språk
Engelsk
Institusjon(er)
  • SINTEF Digital / Teknologiledelse
  • SINTEF Community / Bygninger og installasjoner
Presentert på
World Conference on Mass-Customization, Personalization and Customization 2011
Sted
San Fransisco
Dato
16.11.2011 - 19.11.2011
Arrangør
UC Berkley & MIT med flere
År