do not own or operate. This context creates a number of challenges related to data privacy and security and
may hinder the adoption of cloud technology. One of these challenges is how to maintain transparency of the
processes and procedures while at the same time providing services that are secure and cost effective. This
paper presents results from an empirical study in which the cloud customers identified a number of
transparency requirements to the adoption of cloud providers. We have compared our results with previous
studies, and have found that in general, customers are in synchrony with research criteria for cloud service
provider transparency, but there are also some extra pieces of information that customers are looking for.