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DIY4U – Design & production of personalised powdered & liquid FMCG

DIY4U – Design & production of personalised powdered & liquid FMCG

DIY4U focuses on digitalizing and transforming European industries and services involved in the formulation, production and supply of particulate and liquid based Fast-Moving Consumer Goods (FMCG), enhancing the innovation capacity and competitiveness through decentralized customer-centric production approaches, by promoting the adoption of Open Innovation (OI) digital platform for collaborative production engineering and Fablabs (digitally enabled small-scale manufacturing machines/factories).

DIY4U aims to develop and promote the adoption of collaborative production engineering approaches in the Fast-Moving Consumer Goods (FMCG) sector; particulate and liquid FMCG like detergents, cosmetics, food, etc. DIY4U will use web-based portals to allow users to design their own products from home with a much broader range of performance attributes and then have these produced and delivered in a “designed for you” way. DIY4U will address the blockers of product customization and small-scale manufacturing by developing an Open Innovation (OI) digital B2B/B2C platform and small-scale automated manufacturing machines (Fablabs) for collaborative design and production of personalised/customized FMCG.

The project consortium comprises 6 industries and 7 research groups, representing 7 different EU countries. SINTEF is the Project Coordinator and leading two work packages; 'Project Management' and 'Open Innovation Projects & Competitions.

  • Procter & Gamble Company (UK)
  • Centre for Process Innovation Limited (UK)
  • VTT (Finland)
  • Technology Centre of Metal-mechanical and Transport (Spain)
  • IRIS Technology Group (Spain)
  • Digital Catapult Centre (UK)
  • PICOM (France)
  • CODY AS (Norway)
  • RDIUP (France)
  • Stelar Security Technology Law Research UG (Germany)
  • Effective Decisions (Romania)
  • Dynamic & Security Computations (Spain)


This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 870148

Total Budget: EUR 6 772 398


The global strategy of the DIY4U project
Published 01 October 2019
Chief Scientist
+47 959 20 208

Project duration

01/11/2019 - 31/10/2022