Abstract
Research abstract presented at the doctoral student pre-conference consortium.
Do socially responsible brands lead to socially responsible companies? On developing socially responsible companies through branding
Category
Academic lecture
Language
English
Author(s)
- Øivind Hagen
Affiliation
- SINTEF Digital
Presented at
The 9th International Conference on Corporate Reputation
Place
Madrid, Spain
Date
09.05.2005 - 10.05.2005