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Understanding users of web-TV

Abstract

Understanding users’ behaviour and expectations is a prerequisite for providing services tailored to their needs. We conducted a survey with 2,400 users to determine when, why and how they used a web-TV service and whether they were satisfied with it. In this paper, we present the preliminary results of this study. Our results show that the major motivations for using this service were related to content and flexibility. Furthermore, when describing their satisfaction with the service, the users took into account the effects of the equipment and network connection on their experience.nderstanding users’ behaviour and expectations is a prerequisite for providing services tailored to their needs. We conducted a survey with 2,400 users to determine when, why and how they used a web-TV service and whether they were satisfied with it. In this paper, we present the preliminary results of this study. Our results show that the major motivations for using this service were related to content and flexibility. Furthermore, when describing their satisfaction with the service, the users took into account the effects of the equipment and network connection on their experience.

Category

Academic lecture

Language

English

Author(s)

Affiliation

  • SINTEF Digital / Software and Service Innovation

Presented at

EuroITV 2010 - 8th European Conference on Interactive TV and video

Place

Tampere, Finland

Date

09.06.2010 - 11.06.2010

Organizer

Tampere University of Technology

Year

2010

External resources

View this publication at Cristin