In Call 4 of the ICT program of EU's seventh framework program there is a shift of focus compared to the first three calls. 3D challenges are address under the objective ""ICT-2009.1.5: Networked Media and 3D Internet"" where one of the target outcomes are titled ""3D Media Internet"". 3D is at last on the agenda of EU's ICT-program, with a potential of becoming a central component of the future internet. The speaker has participated in the preparation of project applications for Call 4 closing/closed on April 1. 2009. He wants to share his experiences and thoughts from this work and discuss what to do in future calls when 3D is once more on the agenda.