COIN - Concrete Innovation Center (www.coinweb.no) - is one of presently 14 Centers for Research based Innovation (CRI), which is an initiative by the Research Council of Norway. The main objective for the CRIs is to enhance the capability of the business sector to innovate by focusing on long-term research based on forging close alliances between research-intensive enterprises and prominent research groups. The vision of COIN is creation of more attractive concrete buildings and constructions. Attractiveness implies aesthetics, functionality, sustainability, energy efficiency, indoor climate, industrialized construction, improved work environment, and cost efficiency during the whole service life. The primary goal is to fulfill this vision by bringing the development a major leap forward by more fundamental understanding of the mechanisms in order to develop advanced materials, efficient construction techniques and new design concepts combined with more environmentally friendly material production.