We present an approach to finding the implicit equation of a planar rational parametric cubic curve, by defining a new basis for the representation. The basis, which contains only four cubic bivariate polynomials, is defined in terms of the Bézier control points of the curve. An explicit formula for the coefficients of the implicit curve is given. Moreover, these coefficients lead to simple expressions which describe aspects of the geometric behaviour of the curve. In particular, we present an explicit barycentric formula for the position of the double point, in terms of the Bézier control points of the curve. We also give conditions for when an unwanted singularity occurs in the region of interest. Special cases in which the method fails, such as when three of the control points are collinear, or when two points coincide, will be discussed separately.