Abstract
In this talk, I will first describe the challenge of industry-relevance in software engineering, which is shown by calls for more industry-relevant research and lack of interest from industry in academic conferences. Second, I will show examples of how action research with industry participants has initiated rigorous studies on topics with industrial relevance. Examples range from studies on teamwork in software development, knowledge management in software companies and studies of use of electronic process guides. In conclusion, I will describe key recommendations in order to increase the volume of industry-relevant research in software engineering.