Abstract
The assets of electricity distribution are of critical importance for continuity of service, safety and economic performance. Stakeholders such as customers, regulators and shareholders are increasingly seeking assurance that the asset management of these companies is sound. While trying to improve their long term profits under technical and regulatory constraints, distribution companies are becoming more and more aware of the ‘intangible’ aspects of their business. One such aspect is, for example, the impact adverse public opinion can have on their business when assets fail, causing significant consequences, and such incidents are publicized in the media.