Abstract
As we move along the ever-transforming world of digital technology and organizations, the perspective of how we view digital transformation (DT) also transforms. The episodic and continuous nature of changes requires an in-depth, nuanced temporal perspective. Through a case study on an incumbent maritime organization chasing new digital value propositions, we explore the flows of actions within DT. We discuss 1) DT as flows of action, 2) the challenges of planning and measuring DT, and 3) how resistance can spur action. Moving further, we argue that this view will enable future research on how to perform DT in a way that considers the convergence of flows of action.