All eyes on me: Predicting consumer intentions on social commerce platforms using eye-tracking data and ensemble learning

Author(s)

• Patrick Mikalef
• Kshitij Sharma
• Sheshadri Chatterjee
• Ranjan Chaudhuri
• Vinit Parida
• Shivam Gupta

Affiliation

• Norwegian University of Science and Technology
• SINTEF Digital / Technology Management
• Indian Institute of Technology, Kharagpur
• India
• University of Vaasa
• Luleå University of Technology
• NEOMA Business School

DOI

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