Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective

Author(s)

• Patrick Mikalef
• Najmul Islam
• Vinit Parida
• Harkamaljit Singh
• Najwa Altwaijry

Affiliation

• Norwegian University of Science and Technology
• SINTEF Digital / Technology Management
• University of Ljubljana
• Lappeenranta University of Technology
• University of Vaasa
• Luleå University of Technology
• King Saud University

DOI