Abstract
Information sharing is one of the main supply chain strategies for reducing uncertainty and is vital for supply chain
efficiency. For decades, whitefish industries in Iceland and Norway have produced similar products and have
exported to the same global markets. However, the differences in the supply chain integration in the two countries
affects the information sharing between the fishing vessels and processors that in turn has an impact on supply
chain decision making. In this paper, the information sharing practices in the whitefish supply chains in Norway and
Iceland are compared. Vertical integration in the Icelandic industry enables information sharing between the fishing
vessels and processors which is not the case in Norway. However, Iceland is still not taking full advantage of the
available information. The use of the available information in supply chain planning, specifically production
planning is discussed and suggestion for improved exchange and use of information is provided.
efficiency. For decades, whitefish industries in Iceland and Norway have produced similar products and have
exported to the same global markets. However, the differences in the supply chain integration in the two countries
affects the information sharing between the fishing vessels and processors that in turn has an impact on supply
chain decision making. In this paper, the information sharing practices in the whitefish supply chains in Norway and
Iceland are compared. Vertical integration in the Icelandic industry enables information sharing between the fishing
vessels and processors which is not the case in Norway. However, Iceland is still not taking full advantage of the
available information. The use of the available information in supply chain planning, specifically production
planning is discussed and suggestion for improved exchange and use of information is provided.