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The tyranny of trends? Towards an alternative perspective on fads in management

Category

Academic chapter

Language

English

Author(s)

  • Monica Rolfsen

Affiliation

  • SINTEF Digital / Technology Management

Year

2003

Publisher

Routledge

Book

Key Issues in Organizational Communication

ISBN

9780415260947

Page(s)

113 - 129

View this publication at Norwegian Research Information Repository