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The servitization of manufacturing: A methodology for the development of after sales services

Abstract

It has been suggested that though many companies realize the importance of providing after-sales services, most do not fully understand the maximum benefit from such offerings. Though several research papers document an approach for the implementation of a service operations strategy, a practical guide for the development of after-sales services is lacking in the current literature. Therefore, in this paper, we apply existing theory and use practical insights in order to propose a nine-step methodology for the development of after-sales services. The methodology links customer value from services to portfolio management theory. Two case studies describe application of the methodology. It can be used by practitioners in order to exploit the untapped potential of providing product-service offerings, with the aim to generate greater profits and a higher level of customer service.

Category

Academic chapter

Language

English

Author(s)

Affiliation

  • SINTEF Digital / Technology Management
  • University of Bergamo
  • Norwegian University of Science and Technology

Year

2013

Publisher

Springer

Book

Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers, Part II

ISBN

9783642403606

Page(s)

337 - 344

View this publication at Norwegian Research Information Repository