Abstract
This study explores how agile software development supports user involvement in the context of relational digital transformation. Relational digital transformation offers an alternative to top-down approaches by viewing technologies as relational constructs embedded within evolving organizational practices. Achieving such transformation requires attention to the relationships that shape technologies, emphasizing sustained collaboration between users and development teams. While software plays a central role, traditional digital transformation often neglects relational dynamics. Agile software development—with its iterative process, adaptability to user needs, and emphasis on user involvement—emerges as a viable approach to implement relational digital transformation. This paper uses a qualitative case study to examine both the user involvement practices employed and users’ perspectives on these practices. The findings identify agile software development practices that can effectively support user involvement, while also revealing limitations, particularly the challenges of maintaining long-term participation and embedding user involvement beyond initial deployments.