Abstract
The Fast-Moving Consumer Goods (FMCG) sector is a major source of greenhouse gas emissions and plastic waste, underscoring the urgency of systemic innovation in production and consumption. STARHAUS project, funded by the European Union, addresses this challenge by advancing a decentralized, human-centric, and circular model of manufacturing. Rooted in Industry 5.0 and the New European Bauhaus, it combines technological development with social sciences, artistic experimentation, and community co-design to create sustainable and inclusive innovation ecosystems.
This article examines STARHAUS’s theoretical foundations, methodology, and emerging outcomes, situating them within the global sustainability agenda. Using grounded theory, document analysis, and early empirical evidence, it introduces the STARHAUS–SDG Alignment Framework, which demonstrates contributions to SDGs 9 (Industry, Innovation, Infrastructure), 12 (Responsible Consumption and Production), 13 (Climate Action), and 17 (Partnerships), with ripple effects on health, education, gender equality and sustainable urban development. Four industrial use cases – pet food, fertilizers, beverages, and cereals – illustrate the adaptability and replicability of its Manufacturing Demonstration Facilities.
Findings position STARHAUS as a replicable blueprint for socio-ecological transition, linking technological innovation, community engagement, and policy objectives. Beyond its industrial and technological focus, STARHAUS contributes to the modernization of public governance by providing evidence-based models for policy design, local innovation management, and citizen engagement. Its participatory approach demonstrates how sustainability transitions can be embedded in administrative decision-making and multi-level governance.