Abstract
This study explores the transformative potential of 3D knitting technology in enhancing the sustainability of textile-based industries. Using a multiple-case study design, the analysis was conducted through qualitative coding and cross-case integration. The findings indicate that while 3D knitting significantly improves production efficiency, design flexibility, and environmental sustainability, its adoption is accompanied by challenges, including workforce skill gaps and the need for operational adjustments. Additionally, the decision on the strategic implementation path—that is, to integrate 3D knitting within the conventional technology processes or to establish it as an independent venture—depends on factors such as compatibility with current operations, financial commitments to the existing business model, and organizational experience in adopting pioneering technologies. The findings highlight the strategic role of 3D knitting as a disruptive innovation that enhances business agility, allowing quick responses to shifting consumer demands and market dynamics. Regarding implications, the investment in workforce training, restructuring supply chains, financial commitments, and appropriate policy interventions are crucial.