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Beyond Aggregate Sentiment: Machine Learning-Driven Discourse Indicators for AI News at Scale

Abstract

This study deploys a scalable machine learning pipeline: combining a transformer-based classifier applied to 2.01 million English-language AI-related news headlines (July 2022–July 2024) with large-language-model and human-annotator validation (three annotators, Fleiss’ 𝜅=0.80 ) on stratified subsamples, to extract six interpretable, bias-linked discourse indicators computed at the AI-domain level: evaluative orientation (valence), loss salience, narrative drift, exposure-adjusted sentiment, cross-source divergence, and novelty-phase framing. Each operationalizes an established cognitive-psychology construct as a computable property of the information environment associated with biased risk–benefit reasoning. Results show systematic variation across domains: technical and methodological areas such as deep learning and natural language processing exhibit gain-salient framing, while safety-critical topics such as deepfakes (loss-to-gain headline ratio = 3.17) and facial recognition show strongly loss-salient profiles. Cross-model validation using an LLM on a stratified sample of 1000 headlines confirms that domain-level indicator rankings are robust to classifier choice (Spearman 𝜌=0.83; 𝑝<0.001), establishing the rank stability of pipeline outputs independently of the specific classification architecture. As a contextual application, domain-level profiles are mapped to European Union AI governance instruments, documenting parallels between discourse patterns and regulatory risk tiers. The framework provides a scalable, reproducible methodology for monitoring evaluative conditions in technology news across domains, sources, and time.
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Category

Academic article

Language

English

Author(s)

  • Oleksandra Topal
  • Inna Novalija
  • Joao Pita Costa
  • Titi Roman

Affiliation

  • SINTEF Digital / Sustainable Communication Technologies
  • Bucharest University of Economic Studies
  • Slovenia
  • Josef Stefan Institute

Date

07.08.2026

Year

2026

Published in

AI

Volume

7

Issue

8

View this publication at Norwegian Research Information Repository