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Professional and community-based fact-checking show different strengths, but neither performs strongly across trust, scalability, and impact

Abstract

Fact-checking on social media matters more than ever. When Meta abandoned professional fact checkers in 2025 in favour of crowd-sourced annotations, it bet that community participation could substitute for institutional expertise. Our systematic review of 21 empirical studies of social media fact-checking (2022–2025) suggests the picture is more complicated than it appears. Community-based fact-checking is faster and scalable, whereas professional fact checkers are generally more trusted but often slow. Neither model, on its own, performs strongly across trust, scalability, and impact. The evidence suggests that hybrid systems combining community speed with expert verification are likely to be the most effective approach.

Category

Academic article

Language

Other

Author(s)

Affiliation

  • SINTEF Digital / Sustainable Communication Technologies
  • BI Norwegian Business School
  • Norwegian Defence University College
  • University of Oslo

Date

30.07.2026

Year

2026

Published in

Harvard Kennedy School Misinformation Review

View this publication at Norwegian Research Information Repository