"...facilitating a commercial lead for Norwegian shipping operations..."
Without doubt, maritime transport is the prime driver behind the industrial globalisation. The industry itself is highly dynamic, coloured by mergers & acquisitions, pooling, and an increase in the integration og logistics services. To a large extent, this complicates the challenges within logistics and transport operations.
Thus, in order to face the current challenges in the maritime transport industry, SmartShipping aims to estalish a commercial lead for Norwegain controlled and owned shipping through;
improved commercial processes;
improved use and explotation of market information;
decision support systems
The 'Man- Technology- Organisation' interplay
By successfull integration of Man- Technology- and Organisation, SmartShipping will create the foundation for bringing the Norwegian maritime cluster to the forefront of operations excellence.