WP4 Societal Acceptance and Willingness to Pay

Master of Sociology
90 67 61 41
photo by AS Photo Project from Adobe Stock

This WP will undertake experimental panel surveys to assess societies willingness to pay for certain products (i.e. price premiums and certifications). The work will not start until 2022, however dialogue with our industry partners will be continuous throughout the project. In the end we will produce an academic article from our findings.