Sammendrag
Gamification, i.e. applying game elements in non-game contexts, is been increasingly used for designing systems and application
elements to foster user engagement, enjoyment and support behavior
change. Experts agree that, to be efficient, gamification strategies should
be designed in a user-centric fashion. However, current user-centered
design approaches in gamification primarily involve users during user
research and iterative testing. In this paper, we describe an ideation approach for involving users in the conceptualization of gamification, making
the gamification design process a more participatory activity, a process
done with the user rather then for the user. Our results show that our
method fostered participation without confining creativity. Participants
were able to generate many ideas, several of them being “out of the box”.
elements to foster user engagement, enjoyment and support behavior
change. Experts agree that, to be efficient, gamification strategies should
be designed in a user-centric fashion. However, current user-centered
design approaches in gamification primarily involve users during user
research and iterative testing. In this paper, we describe an ideation approach for involving users in the conceptualization of gamification, making
the gamification design process a more participatory activity, a process
done with the user rather then for the user. Our results show that our
method fostered participation without confining creativity. Participants
were able to generate many ideas, several of them being “out of the box”.