Sammendrag
Research abstract presented at the doctoral student pre-conference consortium.
Do socially responsible brands lead to socially responsible companies? On developing socially responsible companies through branding
Kategori
Vitenskapelig foredrag
Språk
Engelsk
Forfatter(e)
- Øivind Hagen
Institusjon(er)
- SINTEF Digital
Presentert på
The 9th International Conference on Corporate Reputation
Sted
Madrid, Spain
Dato
09.05.2005 - 10.05.2005