Sammendrag
When designing for sharing online we need to gain a better understanding of what kinds of sharing practices that exists online, and how these sharing practices means in respect to differences in motivation and demands up on the giver versus the receiver. This paper explores the possibilities to develop a preliminary framework to; 1) understand the different sharing practices online and; 2) to provide a distinction between the receiver and the giver in regard to both motivations and demands in the sharing economy. The latter points to the fact that the different sharing practices online mainly focus on the person or group who holds the content or artefact to be shared (the giver). We also suggest that we should focus on the audience of the sharing practice. The other side of these sharing processes, the receiver of the content or artefact and the audience, has been largely ignored in the literature of sharing economy. Future directions and research challenges are discussed.