Mobile communication has during a short time span been deployed by almost every youth in Norway. Young people communicate with each other via Short Messaging Service (SMS), Multimedia Messaging Service (MMS), camera-phones. Young people take pictures (MMS), send pictures and receive pictures on their phones. Many also have mobile access to Internet/WAP. They read the news, play games, download new ring tones, layout/skins, videos or publish pictures and text on their mobile bloggs on Internet or SMS-TV.

The main objective in this project is to create a greater critical sense and digital literacy among youths in their daily use of mobile communication. This will be done by the following sub goals:

1. Creating a webblogg on Norway’s largest newspaper on the Internet as a new communication arena for reflection of mobile communication. Scientists Jan Heim and Petter Bae Brandtzæg will also contribute with subject matter in the form of new scientific approaches and general comments and analyses of developments in young people's use av mobile image communication.
2. Develop a set of ethical guide lines for use of mobile multimedia communication:
   • Guidelines for users of mobile services,
   • Guidelines for services that offers young people mobile content and services.

The project will be conducted during 2006, lead by SINTEF ICT and funded by The Norwegian Media Authority.