The workshop is intended for managers of HCI projects working in the i-TV, web, ambient  and mobile industry (telecom companies, device manufacturers, broadcasters, service and content providers, etc.); industrial designer; event organizers; human factors practitioners; interface evaluators and testers; HF academics and students with interests in human computer interaction for advanced pervasive systems; designers in general and new trends consultants. Although no particular skills are required, basic knowledge of HCI design issues is recommended.