Research to improve the use and design of social media.
Social media are increasingly important in our society, extending our private and personal spheres. We foresee a development where social media will contribute to the democratization of society, as well as to innovation in government and private organizations. This will change the patterns of our social behaviour, and will also pose challenges to the individual - for example with respect to privacy
- Conserve & Consume (2013-2017). Redesigning sustainable consumption. New networked services for peer-to-peer reselling and redistribution.
- delTA (2011-2015) Young societal participation online
- NETworked POWER (2009 - 2013) Innovation by social software.
- EU Kids Online (2009 - 2011). European network project on online risk for children and families.
About the Area
The HCI group is one of the leading research groups on social media. Through a number of national and international projects we have studied how new solutions are taken up by users and the impact these may have on the individual and society. We are leading in user-centred design, and have broad experience in evaluation of social network solutions.
Petter Bae Brandtzæg holds a PhD in media and communications studies He has been researching Internetusage for more than 15 years, in particular social media and its social implications.